Transformations
Project Apex is my bespoke online coaching service. Through my personalised app, we work together 1-1. I’m not here to bark orders at you, I’m here to educate you, push you, and be in your corner. All I ask is your time and effort. Coaching is a two-way partnership, the more you give, the more you get back
Check out some of my recent transformations below!
How does this programme work?
➡️ Step 1
First, we have a conversation. I want to know what you’re struggling with, what you’re already doing, and whether we’re the right fit for each other. This isn’t a sales call, it’s me making sure I can actually help you.
➡️ Step 2
You’ll complete a full consultation through my app. This is your opportunity to tell me everything about yourself; your daily routine, work life, sleep, diet, training history, allergies and more. The more honest you are here, the better I can serve you.
➡️ Step 3
This is where I get to work. Using everything you’ve told me, I build your plan from scratch and I mean from scratch. I factor in your workload, your family commitments, how much time you realistically have in the gym, what you enjoy eating and what you don’t. Every decision has a reason behind it. This process takes me 3-4 hours per client because getting it right from the start matters.
➡️ Step 4
Once your plan is ready, I’ll walk you through everything on WhatsApp. I explain what’s expected, how it works and why I’ve built it the way I have. You’ll also receive a supporting guide I’ve put together covering supplements, seasonings, sauces, oils and water intake. Before you take a single step, I want you to fully understand what you’re doing and why and if anything isn’t clear, I want you to ask.
➡️ Step 5
This is where the work really begins for you. Every week you’ll complete a check-in through the app covering everything from sleep and recovery to performance in the gym, digestion, weight and progress pictures. We speak weekly, and I’m available on WhatsApp throughout the week whenever you need me. I adjust your plan regularly; nutrition and activity especially because what works in week one won’t always be what you need in week eight. With more advanced clients I also monitor blood pressure and blood glucose.
Become my next success Story
Client Stories
Andys knowledge and experience is second to none, everything has been tailored to my requirements making the whole process as simple as possible yet extremely effective. His work ethic and dedication to helping me achieve my goals has been outstanding and exceeded my expectations. My mental health which is very important to me has improved massively I’m stronger and more confident than ever all thanks to Andys support and guidance.
FAQ’s
About Andy
I’m Andrew Brown , owner of Apex Gym and head coach at Project Apex.
I’ve always struggled with my weight. At 6ft4 and lanky, putting on size felt impossible. My younger years were defined by a lack of confidence and low self-esteem that showed up as anger, rebellion, and not really caring about much. Clothes never fitted right. My wrists were so small it became a running joke. I avoided sports. In my teens I was already over 6ft and barely 55kg.
I tried to fix it. Over and over again. And over and over again, I failed. Eventually I hit a point where I’d had enough ,not just of failing, but of feeling like that version of myself. That was the moment everything changed.
I opened Apex Gym in 2019. Seven years on, I’ve been coaching clients 1-1 for the last 4 of them. What keeps me in this industry isn’t just the physical changes, it’s having a front row seat to people making better decisions, building positive habits and completely turning their lives around,.
I know what it feels like to be at the bottom. That’s exactly why I know how to help you get out.
LETS GET STARTED
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